Shine.com overtakes Monster in the job search portal rankings in India.

Brief

Shine.com, a leading job portal, has a 6 foot mouse as a mascot. And Shine.com had beaten Monster.com to become the no.2 job portal in the country. They wanted to communicate that.

Idea

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The war of the mascots. Our Mascot was the mouse.And the result- The mouse killed the monster

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Execution

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We conceptualised it, did reference boards, then rough illustrations, finally brought it to life in 3D.