DUREX SOCIAL MEDIA CASE
STUDY
Not your run of the mill Insta feed!
Durex is a lighthouse when it comes to social media brand building.
We pioneered the 'RTM' Moments model- another name for fluid moments.
I have led the creative output on this brand for Y 21-22.
It takes a certain kind of discipline to build a brand like Durex where you have to always be switched on (no puns intended).
The work included (but not limited to):
1) Everyday topical pop culture moments which were making the world go round- right from celebrity weddings, Pride Month to cricket.
2) Launch of new and innovative products like the Durex Play box, Durex Intense, Invisible and flavours
3) Sex Ed Topics which included things on general sexual health to insightful things about sex like Female orgasms and intimacy,
4) Art pieces and collabs with artists
5) Quizzes, contests and banter with our TG
If have compiled a snapshot, to see the entire work, check out the Durex India Instagram page.
DUREX-
AUDIO
TECH
Sex in the Great Indian Joint Family
Problem: Joint families in India literally leave no space for couples to have a 'good time'
Because literally everything can be heard in the next room.
Solution:
A solution to mask the sounds of sex we came up with audio masking tracks that made it easy for privacy and intimacy to be best friends, all the while keep the 'sanskars' high!