Pepsico Foods-
Kurkure Desi Beats
Two variants, two mega entertaining ads.
Creative Hook:
First it is saucy then it's spicy. The plot of the storyline mimics the flavour hits as you eat the chip.
Creative Hook:
Desi Beats Corn, a triangle chip which literally means Desi (Indian) Beats (Music beats) but in this ad corn is 'BEAT' in a traditional Indian wrestling arena by a Desi. Word play goes whack!
Creative Hook:
India is used to packing more in everything and this packet of chips pays homage to the spirit of India.
Creative Hook:
The line Tedha hai par mera hai means 'Even though it's crooked it's mine' modelled on our chip which is also crooked. On Independence Day, this ad tips its hat to India's way of doing things crookedly, or in unexpected ways, for example, bargaining in superstores or buying a super expensive car but never getting rid of the inside plastic seat covers. So India is different but it's mine.
Pepsico Foods-
Lays
Creative Hook:
Lays was launching a new Chilli Chinese and Chatpatta Indian Flavour. A world where India and China were coming together. With our celebrities being the Indian cricket captain, Dhoni and film star Saif Ali Khan. We brought an unlikely match to fruition, a cricket match between Kung fu and a hard hitting batsman.
Creative Hook:
4 flavours were introduced, and only one would survive based on the votes of India which would then be introduced as a permanent in the tasty line up of Lays Chips. The idea was simple only the tastiest could survive in this war.
Creative Hook:
We came up with a hook for Lays which was all about making a choice from the heart, because that is the choice you make when the flavour of the chip gladdens your heart.
We did an innovative tour of prospective college students looking to join their dream college. An open tour bus that instead of showing you the buildings, showed you a tour of the most heart warming and unique places in and around your college like lovers lanes, legends, haunted houses, gardens, eating spots etc.