Shine.com-
CV story
What does your CV actually get used for?
Product
Shine.com offers professional CV writing services
Idea
If your CV is sh*t, it gets used for everything except getting you a job.
Creative Device
In India waste paper gets used to serve street snacks and outside office complexes what truly is waste paper?
Fun Fact
We used the CVs of our clients and served them snacks in it to prove our point, the idea sold in one go.
Digital and ATL showcase
Insight, Campaign Idea and Results
Topical on important world news.
Topical on important world news- Meat Ban.
Shine.com-
The Mouse
Campaign
Launch Campaign
Product:
The launch of an app by Shine.com, a premier job search portal.
Idea:
You can lose your job anytime, anywhere, but you can get a new job anytime, anywhere with our app. The mouse was our mascot, launched a year ago. The articulation was:
Lag gayi vaat (Lost your job), worry not!
We used cheeky situations to get the message across.
Results:
App downloads increased by 350% post campaign
TOM increased from 14% to 21%
Moved to the No.2 position in the job search portals from No.4